FROM THE MOST FAMOUS NOSES TO THE MOST REFINED PALATES, HERMÈS LAUNCHES HISTOIRE D'OR, A DESIGNER EXTRA VIRGIN OLIVE OIL 100% MADE IN ITALY, IN AN ELEGANT EAU DE PARFUM BOTTLE AND THE TASTE AND COLORS OF SOUTH SALENTO IN THE APULIA REGION

From the most famous noses to the most refined palates, Hermès launched its Histoire d'O, a designer extra virgin olive oil, 100% Made in Italy. The bottle is reminiscent of an elegant eau de parfum, while the flavors and colors are the olives of Spognano, a town of 3.000 inhabitants hidden inland of Salento where Patrick Guerrand-Hermès, one of the richest men in the world and great-grandson of Thierry, the founder of the French luxury maison, bought with his wife Martine an ancient 5 acre olive grove of
(www.mgh-histoiredo.com).
Befitting an internationally renowned perfumer, the French fashion house, famous for its legendary Kelly and Birkin handbags and its famous carré scarves, offers two lines: the basic, with selected olives harvested directly from the tree and cold-pressed, and the ultra-luxury, with particles of 23-carat edible gold. The stores are also exclusive and trendy: in the next few days "Histoire d'O" will be on the shelves of the food hall at Harrods in London, the only selling point for the time being. The price? 50 pounds for a 500-milliliter bottle, while more than double for the gold version, but by reservation only, and in limited quantities.