LESS ITALIAN AND MORE “FOREIGN” WINES, EVEN IN 2013: ITALIAN WINERY TURNOVERS ARE GROWING BUT ONLY (ALMOST) DUE TO EXPORTS, SAY THE 25 TOP WINERIES (1.5 BILLION EUROS, 15% OF THE TOTAL) THAT WINENEWS "SURVEYED"

Less Italian and more "foreign" wines, with exports growing and increasing the financial statements of Italian wineries, thanks largely to "mature" markets but that still have great growth potential, like the U.S. and Canada, or emerging countries like Brazil, Russia and China. It is a well-established trend and confirmed in the first 5 months of 2013, according to a survey carried out by www.winenews.it, one of the most popular sites on Italian wines, of 25 of Italy's most important winemaking firms for their history, image and turnover (a total of 1.5 billion Euros, 15% of the total turnover for Italian wine). 2012 marked a record for value in exports of Italian wine at 4.7 billion euros. And, in 2013, 80% of the wineries budgets provide an increase in foreign sales, at an average of 19%.
These numbers serve as the backdrop to more critical data coming from Italy, which remains a key market for both numbers as well as a "mirror" for the visibility of our wines at the international level, but where only 23% of companies in 2013 has seen a 9% growth in business while 66% of the wineries recorded declines on the average of 6%. Overall, however, mainly thanks to exports, the barometer of "sentiment" focuses on the positive, because 83% of the wineries surveyed in 2013, recorded a sales growth of 14% in 2012.