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WINE AND EU FUNDS

Ocm promotion, here is the implementing decree, published in the Gazzetta Ufficiale of 24 May

100 million euro to be invested in third countries (30 in the hands of the Ministry of Agricultural Policies, 70 in the hands of the Regions)
DECREE, OCM VINO, PROMOTION, THIRD COUNTRIES, WINE, News
Ocm promotion here is the implementing decree, published in the Official Gazette of 24 May

Good news for wineries and wine consortia of Italy: after a slowdown, the decree of April 4, 2019 has finally arrived in the Gazzetta Ufficiale (General Series of May 25, 2019), which gives rise to the publication of national and regional calls for access to the 100 million euros allocated to the Belpaese to invest in third countries (30 under the Ministry of Agriculture, 70 to the Regions) for the promotion of Italian wine. 15 October the limit set for Agea for concluding contracts with beneficiaries whose activities are carried out from 16 October of the relevant Community budget year, or from 30 August if beneficiaries do not request advance payment. As always, the maximum contribution for the projects submitted is 50% of the total expenditure (up to a maximum of 3 million euros for projects submitted on a national basis, which must also provide for a minimum eligible contribution of 500,000 euros, while the Regions may set different limits), which may reach 80% if integrated with other regional funds. The priority criteria have been established (everyone can assign a maximum of 20 points): the applicant is a new beneficiary; the project is aimed at a new third country or a new market in the third country; the requested contribution is less than 50% maximum; the proposer is a Protection Consortium; the project concerns exclusively PDO and PGI wines; it is addressed to an emerging market; the promoter produces and commercializes mainly wines coming from grapes of its own production or of its own partners; the promoter presents a strong aggregative component of small and/or micro-enterprises. Among the activities that can be financed, there are actions in the field of public relations, promotion and advertising, which highlight the high standards of Union products, in particular in terms of quality, food safety or the environment; participation in events, fairs and exhibitions of international importance; information campaigns, in particular on the systems of Origin Denominations, of Geographical Indications and of organic production in force in the Union; studies to evaluate the results of information and promotion actions.

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