THE ‘NEW YORK TIMES’ CREATES A WINE CLUB IN AN ATTEMPT BEAT THE ADVERTISING CRISIS

In an attempt to alleviate falling advertising sales, the ‘New York Times’ has recently created a wine club.
One of the most important newspapers in the world has launched the New York Times Wine Club, which offers its members a selection of rare wines from around the world. There are two price levels: 60 and 90 dollars for six bottles shipped once a month or every two to three months.

The Wine Club is an unusual initiative for a newspaper, but Thomas Carley, the senior vice president of Strategic Planning for the New York Times Company, explained that they are studying new ideas to reach the public.