Allegrini 2018

The passion for native vines is all the rage. Autochtona tracks the most searched for online

Besides the most famous ones, such as Nebbiolo and San Giovese, Ribolla Gialla stands out averaging 10.000 searches a month, then Aglianico and Lagrei
autochthonous vine, AUTOCHTONA, News
Geographical map of Italian native vines

The interest shown for indigenous grapes is undeniable and has been growing year over year. More and more experts in the sector, as well as wine lovers, are intrigued to discover hidden vines, perhaps “hidden” in the most famous blends that are unlikely to be known beyond regional boundaries. Which are the most sought after ones online? Autochtona has identified the most clicked native vines on the internet, using platforms such as Google Trends and Ubersuggest, while waiting for Forum, dedicated to Italian autochthonous vines, which will be held in Bolzano on October 14th and 15th. If we exclude the names of the very well known wines produced from native vines and recognized with famous types everywhere, such as Nebbiolo (Barolo and Barbaresco), Sangiovese (Chianti, Brunello), Glera (Prosecco) and so on, it is interesting to note that other varieties closely related to strictly regional boundaries arouse great interest even in different regions. One of these that really stands out is Ribolla Gialla, an historic native grape variety that has found its chosen land in Friuli-Venezia Giulia, mainly in the provinces of Gorizia and Udine, and in the past 12 months has registered on average almost 10.000 searches per month on Google. Most of the searches are from its region of origin and nearby Veneto, but also Lazio, Liguria and Emilia-Romagna. Next there is Aglianico, a noble variety from Southern Italy, which produces long aging wines such as Taurasi in Campania or Aglianico del Vulture in Basilicata, just to mention the two most typical examples. These two vines registered an average of 5.400 searches monthly a little bit from all over Italy, and excellent performances also in Lazio and The Marche. Lagrein, an autochthonous vine in Alto-Adige, boasts an average of 4.500 searches a month coming more and more frequently not only from the provinces of Bolzano and Trento, but also from Lombardy and Liguria. Then there is Verdicchio , leader of the white grape production in The Marche, has registered great interest and many clicks, while Cesanese from Lazio has fans in Lombardy. Primitivo, instead, especially when linked to its most famous origin, Manduria in Apulia, is highly sought after in Trentino-Alto Adige, while the Sardinian Cannonau is especially loved in Friuli-Venezia Giulia.

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