Bulgheroni and Poggio Landi in Montalcino: investing and seeing the value double in just a few years

Looking out from the hill where the Poggio Landi brand resides, in the Municipality of Montalcino, you can experience a 360-degree breathtaking view of the Unesco Heritage Val d'Orcia, of Mount Amiata, the gems of Pienza and San Quirico, and the entire hill of the medieval town, Montalcino. And, this is precisely where, starting in 2013, one of the richest men in the world, Alejandro Bulgheroni, Argentinian oil magnate, has invested. In addition to buying the estate and vineyards, he has put up 3 million euros for the renovation of the winery, done in natural stone and precious woods, which has now finally been completed.
It is a very important investment also, or rather, above all, because of the 33 hectares of Brunello - divided into micro zones between the Montosoli hills, the "cru" of San Polo - La Crociona and the Torrenieri area. The different terrains and exposures at altitudes ranging from 200 to 500 meters above sea level, express the many nuances of the territory, on the total 74 hectares, which therefore explains how focusing on the most prestigious areas of Italian wine, such as Brunello di Montalcino, is a winning choice from a financial point of view as well.
When Bulgheroni took root in Montalcino, in 2013, one hectare of Brunello was quoted at around 350.000 euros, while today it is worth from 750.000 to 800.000 euros per hectare, according to the latest WineNews estimates after the most recent acquisitions. Bulgheroni’s wine project is well structured and now has estates and vineyards in fascinating places and in the most celebrated territories in Tuscany, not only in Montalcino, but also in Chianti Classico: the historical estate in Dievole, and Tenuta Le Colonne and Tenuta Meraviglia in Bolgheri.
The renovation work on the hill of Poggio Landi has involved, in addition to the winery, the Villa Belvedere, which at the moment will remain as an exclusive, high-level luxury residence to welcome guests and friends. “We like to think that Poggio Landi will become a place open to all the wine enthusiasts and experts in the sector who want to taste our wine selections in a refined environment and in a unique territory”, said Stefano Capurso, General Manager of Bulgheroni Estates in Italy.
They have quite an ambitious goal - accompanying the production of a few high quality wines (currently, the portfolio contains Brunello di Montalcino DOCG 2013, Brunello di Montalcino DOCG Riserva 2012 and Rosso di Montalcino DOC 2016), with the growth of the Poggio Landi brand as a point of reference in Montalcino meaning luxury hospitality and tasting the great wines in the territory.