China: wine lovers indicated Chianti as the best-known Italian wine name

It is fundamental as well as challenging for the Italian wine market to continue to grow in Germany, the UK and the US, but now the future is China, which is not news, but it is becoming an urgent need, and the only way to catch up with France, Australia and Chile is to win over the hearts of wine lovers. The market share is just over 6%, equal to 161.3 million dollars of wine shipped to China in 2017, but there is still a long way to go, and a lot to do on communication and knowledge. Getting to the hearts of Chinese wine lovers is the only way to be in the race with France, Australia and Chile, which are still very far away. There is one Italian name that seems to have succeeded, or at least to have laid foundations, and it is Chianti, the best known Italian name in China, according to the portal “WineITA” (www.wineita.com).
“Being considered the most important and well-known Italian denomination in China is a great result”, commented Giovanni Busi, President of the Chianti Wine Consortium. “This recognition is an unequivocal response to the work we have done so far. We are on the right track, we have laid the foundations on a market with enormous potential that offers countless opportunities to our businesses. This is just the beginning and we have organized a far more forward-looking promotion project that will consolidate our position. We must never let our guard down because the Chinese market is a vast and attractive market, which requires constant work”.