GOOD NEWS FROM THE USA, NUMBER ONE WINE MARKET IN THE WORLD: ACCORDING TO EXPERTS, THANKS TO "MILLENNIALS" GROWTH POTENTIAL IS BETTER THAN EVER OVER THE LAST 30 YEARS, PEOPLE ARE SPENDING MORE IN RESTAURANTS AND CONSUMER CONFIDENCE IS GROWING

Good news is better than bad news, said the Italian "Prince of the obvious" Massimo Catalano, who recently passed away. He was a famous character on Renzo Arbore’s TV show "Quelli della notte". And good news keeps coming for Italian and international wine from the U.S., the number one wine market on the planet, where Italy is the leader. Not only, 2013 started out famously for Italy with 10.7% in quantity and 14.2% in value in the first two months, reveal the Italian Wine & Food Institute data.

In the United States sales seem to be going well, especially in the different distribution channels. According to Brian Crouser, Managing Director of E & J Gallo Winery, top player on the U.S. market, for example, in convenience stores that sell wine, there is a potential for growth that had not been seen in the last 30 years, mainly due to the generations of so-called "Millenials." Further, from the surveys of the institute “Restaurant Sciences” institute surveys, consumer prices of wine have grown steadily in the last 6 months, especially in the "Family Dining" sector, at +8% (the typical client is between 25 and 49 years old with an income between 40,000 and 60,000 dollars). And also in the U.S., the consumer confidence and spending intentions index monitored by Nielsen grew two points in the first 3 months of 2013. All this data helps us look to the future with (cautious) optimism, despite the crisis...