Liv-ex: Sassicaia 2015 is one of Europe’s wine merchants most sought after wines

Aside from critics’ judgments, it is always, and in any case, the market that decides the fate of a wine. And, when it comes to fine wines, the fundamental link between the world of wine production and consumers, is the wine merchants. The vast majority of wine merchants are registered with Liv-ex, the premium wine market index. So, the visits and research of the merchants on the ranking dedicated to various wine brands in the first six months of 2019, show that the most popular among merchants in the UK, Europe and Asia is Lafite Rothschild, while in the USA Margaux has knocked Pontet Canet out of first place. There are no Italian wines on the wine merchants’ ten most searched ranking for in various geographical areas. It is dominated by the Bordeaux Chateaux, and the only exceptions are two Champagnes: Cristal by Louis Roederer, at number 9 in Europe, and Dom Pérignon, at number 3 in Great Britain, behind Mouton Rothschild. On the Asian market, Margaux and Haut Brion are at the top, on the European market Mouton Rothschild and Cos d’Estournel and on the US one, Mission Haut Brion and Pontet Canet.
Limiting the analysis to vintages of different wines, there is room for the sole Italian on the list, Sassicaia 2015 that, on the long wave of Wine Spectator’s coronation to wine of the year, is the tenth most sought after in Europe. Number one is Lafite Rothschild 2016, then Mouton Rothschild 2016 and Cos d’Estournel 2016. In Asia, the wine merchants have awarded Lafite Rothschild 2016, Ducru Beaucaillou 2008 and Montrose 2009, in Great Britain Dom Pérignon-Moet & Chandon 2008, Lafite Rothschild 2016 and Cos d’Estournel, and in the US Pontet Canet 2010, Margaux 2010 and Mouton Rothschild 2010.