Nutella, Parmigiano Reggiano (first PDO) and Barilla: the most influential food brands for Italians

Italians are a population of technomaniacs and gourmets. This is the modern maxim that has replaced “saints and navigators”, and which perfectly reflects the ranking of “The Most Influential Brands 2018”, curated by IPSOS. At the very top positions Amazon, Google and Whatsapp, while though there are no food products in the “Top 10”, there are almost 40 brands related to the table. The first is Nutella, an iconic product of the Italian sweets industry, at number 12, followed by Parmigiano Reggiano at 13, the first brand to be a PDO product, followed by the leader of Italian pasta, Barilla, ahead of number 17 which is another very famous cheese called Grana Padano Dop. Then come, Ferrero, Mulino Bianco, Kinder, and Coca-Cola. And in the first 30 there are even two mass market brands , Lidl and Coop.