PAIRING "WINE & STOCK MARKET" IN ITALY, WORKS, SAYS THE EXPERIENCE OF "ITALIAN WINE BRANDS". THE VICE PRESIDENT STROCCHI TOLD WINENEWS, “MANY WANT TO JOIN. WE ASSESS 50 MILLION EURO TURNOVER COMPANIES MOSTLY FROM TUSCANY, VENETO AND LOMBARDY”

The pairing "Wine & stock market" is very unusual in Italy, but it seems to work. Italian Wine Brands, created by the union of Giordano Wines and Provinco, listed since January 2015, has focused on a small capital of land and vineyards. It intends to invest in the rest of the supply chain that goes from grapes to the market, to create that critical mass that for many is missing in Italian groups, and that is necessary to look to the future of global markets.
The Vice President of IWB, Simone Strocchi told WineNews, “We‘ve received many requests from wine companies to join our project. We read them all, but on the table, in the evaluation phase of advanced and pre-negotiations, we have a dozen, mostly from Tuscany, Veneto and Lombardy”.
Today, Italian Wine Brands (www.italianwinebrands.it) has a turnover of 150 million euros, and is interested in 50 million euro turnover wine companies, “who want”, adds Strocchi, “ to be part of our project. And I must say there is more awareness than you think in the sector, about the importance of a single group like us, capable of developing aggregation focused on production and management of a critical mass of product needed to stay on world markets, even the emerging ones. Without the dimension and appropriate structures, it is just a fad or a meteor”.
The announcement of a new acquisition, in any case, should not be long in coming, Strocchi concludes, “to consolidate our position so that even today, we could begin the path to move from AIM, the price list dedicated to SMEs, to the main ones. But we would like to do this by having an even more solid base”.