TAX RELIEF TO PROTECT TERROIR: A PROPOSED LAW ASKS FOR THE DEDUCTABILITY OF RESOURCES THAT PRIVATE OWNERS INVEST INTO THEIR TERRITORY FOR THE RE-QUALIFICATION OF THE ENVIRONMENT AND CULTURE. THE INITIATIVE BEGUN IN MONTEPULCIANO, BUT COULD HELP ALL WINE T

A newly proposed tax law for rural areas, currently under scrutiny in the Italian Chamber of Deputies, requests tax relief for subjects (physical persons as well as companies) who have invested in territorial re-qualification works for the cultural and natural environment.

The law has been proposed by the Nobile di Montepulciano Consortium, Città del Vino and the Municipality of Montepulciano (Siena). It is a natural evolution of a project that was initiated last year by these same organizations. Through the tax relief of some local duties, agricultural companies will then have the incentive to finance projects destined for social utility, “for the qualification, re-qualification, and territorial lay-out, as well as the maintenance or recuperation of historic and artistic patrimonies”.

An initiative of this sort, in terms of a viticultural context like that in Montepulciano – with direct and indirect earnings of about 70% and with 250 companies present – makes the link that exist between wine and territory more tangible and materially visible.