EVEN A MEDIOCRE WINE CAN RISE TO THE TOP OF THE LIST. HOW? WITH THE NEW YORK WEB SITE SEXYSOMMELIERS.COM … IS THERE SPACE IN ITALY FOR SUCH AN ENOLOGICAL NOVELTY?

Bob, a broker on Wall Street and an expert in Premier Cru from Bordeaux, uncharacteristically drains a bottle of a modest Pinot Grigio, unable to explain even himself why. At a certain point during the evening, he no longer knows which to choose, his bottle of Latour ’82 or the fascinating sommelier “Cheval”…
This is just one example of the effects of an evening of tastings organized by the New York based web site, www.sexysommeliers.com. The idea is very simple and revolves around the pairing of wine and seduction: tasting one’s favorite brands together with numerous and attractive female sommeliers, who can be invited to parties and events. The service includes not only a supply of wine (even prestigious labels can be ordered), but also the possibility of choosing the sommeliers from a rich portfolio of sites and photos.
And by reading the personal profiles, one can even discover their wine experiences and aptitudes (for the most part modest), A daring initiative that will surely provoke Italian wine enthusiasts as well to request such a service.