EVEN WINE LEGENDS SURRENDER TO THE CHARM OF THE WEB. NONE LESS THAN THE SACRED CHATEAU D'YQUEM WILL BE THE STAR OF ITS FIRST "FLASH SALE", WITH 3 VINTAGES (1996, 1998, 2000) ON EUROPE’S LEADING SITE, VENTE-PRIVEE.COM

Even wine world legends are giving in to the charm of the web. None less than the sacred Chateau d'Yquem will be the star of the first "flash sale" in its history, with 3 vintages (1996, 1998 and 2000) that fans will be able to get at favorable prices on the leading site of its kind in Europe, Vente - Privee.com.
The news was reported in the UK magazine Decanter.com.
The sale, originally scheduled for May 11th has been postponed to a date yet to be decided, and we do not know what discount rate will be applied. The portal, in 2013 sold 3.3 million bottles in with a turnover of 36 million euros and discounts were on average 30-40% of the market price.
In any case, it is an important signal, since until now fine wines could be found almost exclusively in the finest wine shops and most luxurious restaurants in the world, and now wineries are watching the online market with increasing interest, and less and less distrust.