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Allegrini 2018
AWARDS

“Save the Brand”: Ca’ del Bosco, Fontanafredda and Alois Lageder are the top wine brands

In the awards by Foodcommunity the Franciacorta brand wins the “Brand Hero”, the winery of the Langhe the “Valorization and Development of the Brand”
ALOIS LAGEDER, CA' DEL BOSCO, FONTANAFREDDA, FOODCOMUNNITY, SAVE THE BRAND, News
“Save the Brand”: Ca’ del Bosco, Fontanafredda and Alois Lageder are the top wine brands

Ca’ del Bosco, a brand symbol of Franciacorta led by Maurizio Zanella, part of Santa Margherita Gruppo Vinicolo, wins the “Brand Hero” award of “Save the Brand” - Web Edition, organized by Foodcommunity with the aim of recognizing and rewarding the merit of the best Italian entrepreneurs - who have distinguished themselves for the value that over the years have managed to build around the brand - of wine & food. However, there is not only the Franciacorta winery, in continuous and constant growth, both in terms of production and markets: Fontanafredda, the historic Langhe brand owned by Oscar Farinetti, prevails for the “Enhancement and Brand Development” for being able to “promote a brand philosophy based on sustainability at 360 degrees giving life also to the green Renaissance”. And then, for the “Generational Passage”, the Alois Lageder, one of the longest-lived families of South Tyrolean viticulture, is now being carried forward today by the fifth and sixth generations, with a biodynamic approach and promoting a circular economy.

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