VINITALY TURNS 40 AND CELEBRATES WITH A GRAND EVENT AT VERONAFIERA ON MARCH 10: “VISION, MISSION, EMOTION”, THIS IS THE CHALLENGE OF THE FUTURE FOR THE MOST IMPORTANT WINE KERMES

This year Vinitaly, considered the most important exhibition of “Made in Italy” wines, is celebrating its 40th anniversary. While organization gears up for their 40th annual fair from 6/10 April, in the meantime, Vinitaly will celebrate on March 10 with a grand preview at Veronafiere. “Vision, mission, emotion”, is the challenge for the future that is to be discussed in Verona, together with Gianni Alemanno, Minister of Agricultural Politics, some of the most important national institutions in the sector, journalists, and other sector operators. The development plan that Veronafiere has been working on since 2003 has brought about the renewal of its mission in strategic marketing, a repositioning of products and the expansion of relative earnings in the international market. Frontrunner and laboratory of innovations for Veronafiere, Vinitaly offers the most important challenges and is currently the best example of a display system that is capable of orienting the needs of the sector well after the fair has ended. For the March 10 event a “new” structural system (parking, expo, logistics) for the fair will also be illustrated.