WINE TOURISM & NEW FRONTIERS. WHAT’S COOL? WEDDING TOURISM. GETTING MARRIED IN THE MOST EXCLUSIVE ITALIAN VINEYARDS WITH LOTS OF WINE & FOOD TO CELEBRATE. A MARKET WORTH 315 MILLION EUROS AND MORE THAN 1 MILLION PEOPLE

Over 1 million 200.000 people, brides and grooms, including relatives and guests, who share a great passion for Italy, who come here to express their love (8% of our 44 million tourists, according to a survey of international journal Observatory Nathan) and live an unforgettable experience. More than 7.000 ceremonies are celebrated and this is enough to make "wedding tourism", marrying out of town in Italy that now has "married" even the wine world, a new frontier. It is one of the coolest and most popular events in Italian wine tourism, against the backdrop of the most exclusive and charming vineyards that have many wineries, including wine resorts and castles, wine spas and guest houses, farms and even ancient abbeys. And there is a lot of wine and food to celebrate the newlyweds, not to mention their honeymoon. It is a strong territorial marketing tool and a market that has a turnover of 315 million euros. Participants are mainly Anglo- Saxons, Russians, Americans, Japanese and Chinese. The main Italian destinations for weddings are the classic “cities of love” - Verona and Venice, the very romantic Tuscany, with Florence the number one choice, Rome, the Amalfi Coast and Capri.
To secure the success of the pairing Wine & marriage, the Wine & wedding portal www.wineweddingitaly.com- Italian Wedding Experience promotes Italy as a destination for weddings abroad and has developed a portfolio of exclusive locations all owned by major wineries - Albereta Relais & Châteaux of the Terra Moretti Group in Franciacorta; Boscareto Resort & Spa of Beni di Batasiolo in Piedmont; Castle of Buttrio in Friuli at Badia a Coltibuono; Castel Monastero of the Eleganzia Group in Chianti Classico in Tuscany; Castello Semivicoli of Masciarelli in Abruzzo; Roccafiore in Umbria; Monastero Santa Rosa on the Amalfi Coast; Masseria Potenti in Umbria; La Foresteria of Planeta; Capofaro Malvasia & Resort of Tasca d'Almerita and Donna Carmela of Pietradolce in Sicily - offering couples and their guests "wedding packages keys in hand" of the highest quality standards, "expression of the Original Italian high-end style".
The portal “has become a reference point for wedding destinations in Italy” says the CEO Giovanna Dello Iacono, “visited by hundreds of people every day”, and “network structures in 2013 achieved 6.5 in turnover and +65 % increase in wedding / honeymoon clientele”.
The trend has its place of honor in the events dedicated to newlyweds; events hosted in huge spaces and promoted almost everywhere, from London to New York, France, Germany, Japan, Rome, Florence, Naples, Turin and Milan.