"PARTICIPATE IN STOCKS OF MASS RETAIL STORES ALREADY ON FOREIGN MARKETS, TO GET AROUND THE ABSENCE OF ITALIAN MASS RETAIL ABROAD, CREATING A SINGLE INVESTMENT FUND". THIS IS MARCO CAPRAI’S CONTROVERSIAL IDEA

Participate in stocks of mass retail companies in Italy and abroad, or even of importers and distributors in key markets, perhaps creating an "institutional" investment fund, operated, for example, by the Italian institute of agro food services, Ismea, with regional funding to businesses, to ensure greater attention to Italian wine in these key distribution channels. On the eve of Vinitaly, Marco Caprai, the entrepreneur who made Sagrantino di Montefalco known worldwide, launched the challenge. The concept is simple: Italy's food and wine, especially abroad, has no Italian retail chains, and some of the resources for public and private promotion, which is often broken up into a thousand pieces, could come together for a very real long-term project…