The CMO promotion funds national ranking. 21.5 million Euros will be granted as public contribution. 31 projects, all dedicated to promotion of Italian wines in countries other than EU member states, will be financed.

Italian Decree number 34342 of August 7th, 2013, contains all the data regarding the distribution of Common Market Organization (CMO) funds for 2013-2014, and was recently published on the official website of the Italian Ministry for Agriculture (www.politicheagricole.it). 21.5 million Euros will be granted as public contribution, and financed with the quota of CMO funds that is managed at a national level: 31 projects, all dedicated to promotion of Italian wines in countries other than EU member states, will be financed. The largest contribution, 3.8 million Euros, will go to the temporary consortium led by Istituto Grandi Marchi, and the smallest one - 24.392 Euros - will be given to the one led by Campari Wines, the wine division of Campari. The text of the Decree, among other things, points out that 7.4 million Euros were set aside from the grand total of 30 million, in order to “finance the yearly quotas of projects approved in the past and active for more than one year”, and 1.6 million were set aside as a reserve for multi-regional projects.
The total sum of the financings, as WineNews had anticipated, has then been repeatedly slashed, and in many cases is well below the 50% threshold set by CMO rules (which was formally reached by lowering the initial request regarding the project). This is the timeline: the total amount of financings requested was 44.6 million Euros, 23.08 million were deemed eligible by the “Evaluation Committee” and 21.5 were given after the creation of the reserve for multi-regional projects. Among the projects that received the biggest sums - above one million Euros - some stand out, such as the Consorzio Italia del Vino - Progetto Top Quality Wines, 2.95 million Euros, the World Wine temporary consortium, led by Gruppo Italiano Vini, 2.67 million, the Premium Brand temporary consortium (led by Nosio S.p.A., the commercial firm of the Mezzacorona group), 1.72 million, the Vini di Qualità temporary consortium (led by Tenute di Toscana Distribuzione S.R.L.), 1.2 million Euros, and Ati Cmo 2013/2014 - 2014/2015 – 2015/2016 temporary consortium, led by Cantine Sgarzi Luigi S.R.L., 1.02 million.