“Well-being” on the shelves

Well-being is the concept that is driving both the growth and change in Italians' food choices on supermarket shelves. Their choices are for pleasure, but also food security, encouraging the desire to experiment with new tastes and flavors, as the growth of ethnic specialties (+7.5%) demonstrates. Among the new products that have been put on the shelves of Italian retail stores in 2017, the ones that are growing the most are mainly frozen foods and fresh packaged products, revealed the IRI study at Cibus.