Italian wine, future markets

Italian wine has grown a lot in the last 10 years, thanks to the outstanding boost from Italian sparkling wines, which have increased + 240%, compared to the world average for sparkling wines of + 50%, and in 2017 the record in exports: 5.9 billion euros. There has been an overall growth of 69% in value during the decade, which has led Italian wineries to be absolute leaders on 16 markets around the world, in structured markets, even though France is ahead in market share in 29 countries from China to the Southern part of the world, where Italy still has marginal weight, and a market share, almost everywhere, under 10%. So, there is a lot more to do, but on the whole, prospects are positive, thanks to the phenomenon of “premiumization” and the growth of millennials on the wine scene. Even though between now and 2022 markets like the UK and Germany will remain substantially stable, but there will be an important growth for Italian wine in the US (+ 22.5%), in Russia (+ 27.5%) and China (+38. 5%). This, in a nutshell, is the picture that emerges from the study, “The future of markets, the markets of the future”, that Nomisma Wine Monitor carried out for Vinitaly.