Brunello Cucinelli: vineyards instead of concrete in Solomeo

Bringing the suburbs of a medieval village back to its original beauty, returning the land to nature amongst olive groves and vineyards is the project of the “humanist” entrepreneur, Brunello Cucinelli to restore the magnificence of the suburbs of Solomeo, a small town a few kilometers from Perugia, where Cucinelli had started his cashmere empire. One hundred hectares of countryside have been returned to their Renaissance splendor, which was part of the plan the Cucinelli Foundation began many years ago to restore Solomeo in its entirety. And, what else could bring symmetry to the Umbrian countryside landscape if not the olive trees, and the esteemed vines, which have now replaced industrial warehouses, the children of an economic boom that left behind its concrete structures.