3.9 BILLION EUROS IS THE TURNOVER FOR ITALIAN DESIGNATION WINES IN 2013: 2.7 BILLION EUROS FOR PDO WINES (1.9 BILLION, UP 6.3% OVER 2012) AND PGI (812 MILLION). LEADER IN TURNOVER FOR PDO and PGI WINES IS THE VENETO REGION. DATA FROM ISMEA AND ICQRF

3.9 billion euros is the total turnover of designation of origin wines produced in Italy in 2013, of which 2.7 billion for PDO and PGI wines. More specifically, the value of PDO wines (i.e., free farm, bulk and vat excluded) is 1.9 billion euros, up 6.3% over 2012 thanks to both an increase in production and an increase production price lists. For PGI wines, the value estimated for the first time in 2013, amounts to 812 million euros.
These are the data from Ismea, the Italian Institute of Services for agro-food markets, calculations on the structural and production data collected by Icqrf, the institute for quality control and fraud deterrence – the Management for the accreditation of inspections and certification and consumer protection, and Ismea’s network data detection rates, presented at Vinitaly in the seminar "The numbers, the quality and the value of the certified excellent wines last year". Leading the regional sales for PDO wines at the origin is Veneto with 619 million euros, followed at a distance by Piedmont (318), Tuscany (274) and Trentino Alto Adige (170). Excluding inter-regional productions, Veneto also dominates the standings with 184 million euros for PGI wines, ahead of Emilia Romagna (99) Sicily (66) and Puglia (51).
In addition to data on the enhancement of wine at the origin, Ismea and Icqrf also illustrated the main structural variables for the sector in 2013: areas, yield, grapes produced and final product certificate. Upon completion of the investigation, Ismea also revealed the dynamics of household purchases in modern distribution, noting a 5% decline in the amount purchased in 2013 - due entirely to still wines and the trend for sparkling wines - partly offset by a corresponding 4% increase in spending due to the aforementioned increases that are gradually being downloaded on consumer prices. Exports was the last variable examined in the study and in 2013 reached a new record for Italian wineries with a turnover of more than 5 billion euros (+7% compared to 2012).

Focus - Ismea - ICQRF: the case of Prosecco in 2013
2013 was a year full of victories for Prosecco PDO, which saw its numbers growing on all fronts, from exports to domestic consumption with very positive feedback at the production level, where it recorded increases far above the average for the Italian PDO sector. The details can be found in the Ismea and ICQRF study "The numbers, the quality and the value of the certified excellent wines last year". According to the study, structurally Prosecco has been distinguished by a marked dynamism. With a certified production of over 1.8 million hectoliters, an increase of 27% year on year, and a similar bottled production that increased by almost 25%, Prosecco PDO further consolidates its leadership in the designations of origin sector. Overall the Italian PDO system, also due to the poor harvest in 2012, recorded a limited increase both in certified production (+3 %) and bottled production (+0.8 %). Prosecco PDO was first also in bulk production in 2013 and according to Ismea estimates increased turnover to almost 220 million euros, weighing 12% on the total PDO wines.
Regarding domestic consumption, the Ismea analysis of Symphony IRI data indicates a contrasting trend of Italian sparkling wines over still. While the latter are down 5% even though there is a 3% increase in expenditure, sparkling wines, and among these dry wines produced with Charmat method (including Prosecco), achieved better performances both in quantity and in value, increasing respectively 8% and 9%. Sparkling wines are doing very well abroad, too. The Ismea analysis of Istat data indicates an increase in exports in value (+18%), as well as excellent performance in quantity (+13%), going against the entire wine industry trend. In this sector foreign demand was indicated under "other sparkling Pdo " (which includes Prosecco), with about 27% increases in both volume and value. Among the main markets .the UK stands out and with a 40% jump in orders, it is the first for quantities purchased. The U.S. instead maintains its leadership among the big spenders with a 13% increase (+18% spending). Germany, third market for Italian sparkling wine has instead reduced purchases by 16%. Exports to Russia are forging ahead (+29% in volume, +53% value), and the Scandinavian and Baltic countries markets are also doing quite well.