CARLO PETRINI (SLOW FOOD) RELAUNCES FARMER’S MARKET AND BUYER GROUP PROPOSAL. GOAL IS TO REDUCE PRODUCTION CHAIN AS MUCH AS POSSIBLE

The founder of Slow Food, Carlo Petrini, has relaunched proposals for the development of new forms of commerce, like farmer’s markets and buyer groups, that have continued to grow in popularity in recent years.
The philosophy behind the initiatives is an attempt to reduce the length of the production chain as much as possible, bringing producers closer to consumers while also respecting product quality and the environment. In the monthly publication “Slow”, Petrini sustains that these alternative forms of commerce are possible, even auspicious, and that less travel time equals saved time and energy as well as having a positive effect on the quality of the food products.
The leader of Slow Food also emphasizes that, after the Presidios, after Terra Madre, the time has come for the “snail” movement to occupy itself with commerce. This is why the next goal is to create more buyer groups and farmer’s markets where products will be collected and sold directly by those who produce them.
Petrini also adds a note on large scale distributors: if the idea of cutting the production chain is really successful, then the GDO (organization of large-scale distributors) may want to copy it and put it into practice in order to find the right solution to meet consumer requests.