LA SCALA TOASTS WITH BELLAVISTA... THE TOP THEATRE IN ITALY OPENS WITH GRAND TRADITION, MAKING A TOAST WITH THE FAMOUS BUBBLES OF FRANCIACORTA BY VITTORIO MORETTI

La Scala toasts with Bellavista: the most famous theatre in Italy opens with Bellavista Franciacorta, the famous sparkling wine by Vittorio Moretti. A splendid pairing for the entire 2006-2007 theatre season of the “grand daddy” of Italian theatre, and which will even be heading to Tokyo in June 2007 for the Italian Spring in Japan festivities.
La Scala Theatre of Milan chose once again to go Italian for its premier on December 7th with its choice of Franciacorta from Bellavista, the great wines by Vittorio Moretti that also celebrated the grand reopening of La Scala in 2004.

The exact choices were the Bellavista Franciacorta Cuvée Brut, the Bellavista Franciacorta Gran Cuvée Satèn Magnum, and the Bellavista Franciacorta Gran Cuvée Magnum 2002. The 2002 harvest is considered the second best of the new millennium by enologists.

In 2004 Bellavista also created an exclusive selection, the Franciacorta Sigillo Teatro alla Scala harvest 2000: there are just a few of these bottles in homage to the rebirth of a magical and fascinating place like La Scala, an international symbol of the Italian artistic tradition.

“A thrilling privilege” – explains Vittorio Moretti, President and founder of Bellavista – “that it is a stimulation to continue along the path taken. Over these thirty years we have gotten to know, through the eyes of our product, the habits of the entire world in ascertaining the force and the primacy of Italian tradition and music, which we have joined from our sector by accompanying the voice of Luciano Pavarotti (who always toasts with Bellavista after concerts) with our wines. And music, like wine, has no boundaries. It is a language nourished by passion and sacrifice that unites in its emotions.

“Italian wine” – continued Moretti, who is also the president of an active wine holding with four high level brands (Bellavista, Contadi castaldi, Petra, la Badiola) – “enjoys a primary and recognized position abroad, in virtue of the image that accompanies it. A style that is all Italian, that is the most authentic component of “Made in Italy”, and that finds its highest form of expression in creativity and design, fashion and grand music. And Italian wine can win in the world because along with it we sell Italian culture and civilization. It is this authentic competitive advantage of “Made in Italy” that will always allow us to be appreciated and chosen around the world. In Tokyo, where our partnership with the Teatro della Scala has earned incredible success, we were able to best communicate the uniqueness of our production through the emotions generated by the history of this grand theatre and its artists. The name itself was enough. The Four Seasons restaurant in Tokyo decided call itself “Il Teatro”, in homage to the tradition of our singers and orchestra directors”.