THE BOTTLE THAT TALKS FROM THE SHELF... BRUNELLO AND THE ULTIMATE FRONTIER IN COMMUNICATIONS TECHNOLOGY. FOR THE FIRST TIME IN ITALY, REAL TIME ANTI-FRAUD SECURITY WITH A SIMPLE SMS

The wine world is now using a new weapon in its battle against falsification. After the hologram, a system used as a safeguard against falsifying bank notes, passports and credit cards, Brunello di Montalcino has taken things a step further by moving to the latest frontier in computer technologies. Now, from any corner of the world and with just a simple SMS, anyone who acquires a bottle of Brunello di Montalcino (one of the symbols of ‘Made in Italy’) will be able to check its authenticity, origin, quality, and identity of the producer. Brunello di Montalcino, one of the most important ambassadors of Italian style, has thus fortified its efforts in defending itself and its customers against fraud, which is an ever increasing threat to high level Italian wine & food products.

The first to be convinced of this innovative anti-fraud technology (which debuted at the “Benvenuto Brunello 2007” event organized by the Brunello Consortium on February 23-24, and calls importers, buyers, and journalists from all over the world) is Ciacci Piccolomini d'Aragona, one of the top names in Montalcino, and who in 2006 had already adopted a special anti-falsification hologram on bottle capsules.
The innovative security code is called CertiLogo, made by a Milanese company that offers product verification services that function with normal communication systems in order to defend consumers from “eno-piratry”. With a simple phone call or SMS, even before an acquisition, the CertiLogo code can verify the origins and many other indications on the wine and its producer in question.

Not even the fashion world, which is the favorite target of falsified imitations, has responded with such determination against fraud. Until now, companies have thought of their losses in commercial and economic terms, almost completely ignoring the damage caused to clients. Now, however, Ciacci Piccolomini d'Aragona has begun to practice a most refined form of customer satisfaction with these new tools.
“An ethic of transparency in regards to the client - explained Paolo Bianchini, the owner, together with his sister Lucia, of Ciacci Piccolomini d'Aragona - that primarily safeguards him, but which also allows him to have a direct relationship with the wine producer and a privileged dialogue with the winemaker. This service, which only we have adopted the use of in Italy, currently functions in Italian and English, but given the opening up of new markets in the East, we will soon be inserting Russian and Chinese”.